Generali Germany has been our partner since 2018. 2021 marks the 190th anniversary of the founding of Assicurazioni Generali - one of the few brands in the world with such a long history. Generali in Germany is part of the international Generali Group and also part of a 190-year-old company, its history and its heritage.
Generali is the second largest primary insurance group in Germany. In 2017, the company launched a new sponsorship strategy. Under the slogan GENERALIbewegtDeutschland, Generali is active as a sponsor at top national marathon events, including the BMW BERLIN-MARATHON. Generali also promotes an active lifestyle with its online campaigns and together with their brand ambassador Angelique Kerber.
Around 10 million customers are insured with the companies of Generali Deutschland, which include the Generali, CosmosDirekt and Dialog brands in the life, health and property/casualty segments. The products of Generali Deutschland Versicherungen are exclusively available from the Deutsche Vermögensberatung Unternehmensgruppe. In 2016, Generali launched Generali Vitality, an unique product generation that uses prevention incentives to improve customers' quality of life - and with it reinventing insurance. The sponsorship strategy is a continuation of this course.
Everything at adidas reflects the spirit of our founder, Adi Dassler. Improving the athlete’s performance was his goal; today, his legacy continues with the consumer at the heart of everything the adidas brand does.
The number of runners in Germany is constantly increasing. No matter where they come from, they all have the same goal: Improve. Better runners, better athletes and in the end a better version of themselves.
adidas Running has something for everyone – we want help each person achieve their individual goals. What counts is personal development, which goes far beyond the personal best.
Give your all, reach your goals, and start the regeneration process! The perfect solution: a cool ERDINGER Alkoholfrei.
The vitamins B9 and B12 it contains promote both bodily and mental performance. With its isotonic properties, ERDINGER Alkoholfrei provides the body directly with valuable ingredients and thus satisfies thirst even faster.
And after the sporting performance? Savour the moment with an ERDINGER Alkoholfrei in its Lemon and Grapefruit flavours.
The secret: delicately bitter non-alcoholic beer harmonizes perfectly with the fruity fresh aromas of sun-ripened lemons and the bitter-sweet notes of juicy grapefruits. And the refreshment duo uses purely natural ingredients, without any stabilizers or artificial additives.
You probably know that you burn carbohydrates when you run – both in training and during the race. And how hard it can be getting the fueling right, without GI-distress. Our Hydrogel Technology makes sure you get enough carbohydrates without risking the session or race. But there are no shortcuts – science has shown that training your guts makes a huge difference.
So, get used to it. Here are some exclusive GENERALI BERLIN HALF MARATHON packs to get you started.
Here is the heart of Europe. The Mitte district is located in the lively center of the vibrant metropolitan area.
Right here - between Potsdamer Platz and the legendary Friedrichstrasse - is the Mall of Berlin-Berlin's most beautiful shopping mall. The superlative shopping mall is absolutely central and therefore within walking distance of world-famous sights.