Material efficiency and waste prevention work best together, by avoiding the use of new raw materials, conserving resources and thus reducing unnecessary CO2 emissions. In all our processes, we scrutinise our actions and the products we use to see how we can protect the environment.
The event and finisher magazine for the GENERALI BERLIN HALF MARATHON have already been produced digitally for some time. This saves us paper and eliminates the need for mailing.
With our test run of the reusable cups, we are taking a high-tech approach for the first time. The cup is CO²-negative, as with every cup produced from agricultural and forestry waste, CO² can be saved.