Conserving resources


Conserving resources


Material efficiency and waste prevention work best together, by avoiding the use of new raw materials, conserving resources and thus reducing unnecessary CO2 emissions. In all our processes, we scrutinise our actions and the products we use to see how we can protect the environment.

The event and finisher magazine for the GENERALI BERLIN HALF MARATHON have already been produced digitally for some time. This saves us paper and eliminates the need for mailing.

With our test run of the reusable cups, we are taking a high-tech approach for the first time. The cup is CO²-negative, as with every cup produced from agricultural and forestry waste, CO² can be saved.


 Here´s what you can do:


When buying stuff, carefully consider whether you really need a new product. 

Choose products that are produced sustainably and regionally. Many companies are now paying closer attention to sustainability and regionality in their production and supply chains.


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