The Magic of the Goethe.Culture.Run
A Tribute to Movement and New Beginnings with Goethe Quotes
Only where you have walked, have you truly been
Running reveals the world in a way no other form of movement can. "Only where you have walked, have you truly been." Step by step, we experience our surroundings with all our senses during the Goethe.Culture.Run. The Thuringian wind on our skin, the crunch of Weimar's gravel underfoot, and the rhythmic beating of our hearts—all of it merges into a sensation that only running can provide.
The difficulties increase the closer you get to the goal!
But the path is not always easy. The kilometers can feel long, the inclines steep, and doubts loud. "The difficulties increase the closer you get to the goal!" Yet, this is the very allure of running: overcoming challenges, triumphing over one's own inertia, and feeling the pride of reaching the summit. Each challenge becomes a building block for our progress. "Even from stones placed in your path, you can build something beautiful."
At first, you proceed with moderation, but standing still is never advisable
Running teaches us that standing still is not an option. "At first, you proceed with moderation, but standing still is never advisable." Whether we dare to take the first step or increase our pace, every bit of progress is a victory. The rhythm of our own bodies is our best teacher, and time is our most impartial companion. "Everything moves forward; you must always march with the times." Thus, the Goethe.Kultur.Lauf is not a competition focused solely on achievements; rather, it emphasizes movement combined with cultural experiences.
It is not enough to know; one must also apply
The most important step is always the first. Many dream of completing a race, finally starting to run, or earning a medal—but dreaming alone is not enough. "It is not enough to know; one must also apply. It is not enough to wish; one must also act." Running requires the courage to start, even when the first few meters feel difficult. The Goethe.Culture.Run is a special, chosen opportunity for the first official running event of one’s life.
Whatever you can do or dream you can, begin it
Every step represents a decision: a decision for life, for progress, and for ourselves. Running is not only a way to strengthen the body but also to sharpen the mind. It is a daily adventure and a constant reminder that we can grow—whenever we move. Beautiful events like the Goethe.Kultur.Lauf are the crowning moments of these experiences. May the next step excite us just as much as the first. In this spirit, the first step is the registration for the Goethe.Culture.Run 2025 in Weimar. "Whatever you can do or dream you can, begin it. Boldness has genius, power, and magic in it."
GENERALI
Generali Germany has been our partner since 2018. The insurance group is part of the international Generali Group and thus also part of a company that is over 190 years old, its history and its heritage. In 2017, the company launched a new sponsorship strategy - “Generali moves Germany”.
The initiative aims to motivate people to lead active health and environmentally conscious lives. Taking part, not watching, is crucial here. In recent years, Generali has thus become one of the largest and most important sponsors in German running. Running promotes physical and mental health and thus has a preventive effect against numerous common diseases. Moreover, hardly any other sport can be practiced in such a resource-saving and environmentally friendly way. Together with the event organizers, Generali develops programs that make major events demonstrably sustainable: in the areas of environmental and climate protection and social commitment.
About 9 million customers are insured with the companies of Generali Germany, which include the brands Generali, CosmosDirekt and Dialog in the life, health and property/casualty segments. Generali's objective is to be a lifetime partner for its customers, offering innovative, individual solutions and services thanks to an excellent sales network in exclusive and direct sales as well as in the broker channel. Generali Germany is part of the "Germany, Austria and Switzerland" (DACH) business unit, which was newly created in 2022.
adidas
Everything at adidas reflects the spirit of our founder, Adi Dassler. Improving the athlete’s performance was his goal; today, his legacy continues with the consumer at the heart of everything the adidas brand does.
The number of runners in Germany is constantly increasing. No matter where they come from, they all have the same goal: Improve. Better runners, better athletes and in the end a better version of themselves.
adidas Running has something for everyone – we want help each person achieve their individual goals. What counts is personal development, which goes far beyond the personal best.
ERDINGER Alkoholfrei
ERDINGER Alkoholfrei refreshes all finishers behind the finish line. ERDINGER Alkoholfrei is the ideal beverage after sports: isotonic, rich in vitamins, and low in calories. And ERDINGER Alkoholfrei has only 125 kcl per 0.5-liter bottle! Because a varied and balanced diet and a healthy lifestyle are important!
YoPRO
YoPRO is the new high-protein brand from Danone that supports consumers in achieving their individual fitness and exercise goals. With a diverse range of high protein dairy products free from added sugar and fat, and containing 15 to 23 grams of protein per serving, YoPRO offers the ideal solution for an active and healthy lifestyle. Enriched with magnesium and vitamin B9, YoPRO helps the body build muscle and reduce fatigue.*
*Proteins contribute to the maintenance and increase of muscle mass. Magnesium contributes to normal muscle function. Vitamin B9 (folate) helps reduce tiredness and fatigue.
Höffner
Keep on running – with Höffner
The right amount of regeneration is as important as your training. Discover our large selection of comfortable beds and sofas. And for your running clothes and shoes you can also get practical cabinets from us. Just take a look!
More than furniture
Möbel Höffner is your full-service dealer for furniture and kitchens in Germany. We combine our artisan roots with modern retailing in 24 spacious furniture centers in Germany and, of course, online.
MAURTEN
Developed for endurance athletes, Maurten fuels the fastest to world records and gold medals. With a sports fuel range including Gels and Drink Mixes made from patented Hydrogel Technology and Solid energy bars, athletes can easily consume the carbohydrates needed to sustain performance in training and racing.
Hydrogel Technology encapsulates the carbohydrates — the currency of fueling — in a hydrogel and carries them through the stomach to be absorbed — making fueling for sports easier. Maurten is the official Hydrogel Sports Fuel Partner of the GENERALI BERLIN HALF MARATHON — fueling runners on race day with Gel 100 and Drink Mix 160 on-course.
Titanic Hotels
TITANIC Hotels Group is an established and reputable hotel chain based in Istanbul, operating luxury hotels in various cities in Turkey and Germany, founded in 1997. The Group is known for special quality of service, its unique accommodations often with historic architecture, its attention to detail and its first-class culinary offerings. The company is committed to sustainability and environmental protection and is involved in social projects. The group has received numerous awards in recent years.
Peloton
Peloton is a global fitness company with a dedicated community of millions of members. Through world-class workouts with professional instructors - live and on demand - Peloton empowers its members to achieve their fitness goals, no matter where they are on their fitness journey. The combination of engaging classes, innovative technology, high-quality training equipment and the versatile Peloton App allows for a tailored workout - with or without equipment.