Discover the adidas Experience at the VITAMIN WELL Frauenlauf Berlin
On May 16th, the VITAMIN WELL Frauenlauf Berlin combines running with purpose – bringing people together to support those affected by cancer and celebrate the power of movement. As a key partner of the event, adidas will be at the forefront of the action keeping energy high on race day and supporting runners every step of the way with fun experiences and top-notch running gear designed to help them everyone feel confident, comfortable, and ready to perform.
From pre-race preparation to post-finish relaxation, read on to see how adidas is bringing together performance, inclusivity, and creativity this May 16th.
Bib Pickup at Sportsbase Berlin
The race experience begins ahead of race day with bib collection at Sportsbase Berlin, giving runners the chance to gear up and build anticipation before lining up at the start.
Opening hours:
- Thursday, May 14: 14:00 to 18:00
- Friday, May 15: 10:00 to 18:00
This is the first touchpoint of race week, where the excitement starts to build and runners officially step into the Frauenlauf experience.
Get Race Ready at the AR Cheer Zone
On race day itself, adidas invites participants to the AR Cheer Zone in Tiergarten, located near the start and finish line. From 12:30 to 20:00, this lively hub transforms into a space where preparation meets celebration.
Designed to bring the community together, the activation offers a mix of beauty, creativity, and fuel for the day ahead:
- Nail, Hair and Glitter Station – Add a personal sparkle and get race-day ready with bold, expressive looks.
- DIY Wristbands – Create your own accessory as a keepsake from the event.
- Food and Beverages – Enjoy pastries from Zeit für Brot, coffee by Rubys Coffee, and refresh with Vitamin Well.
- DIY Brunch / Picnic Area – Relax, refuel, and connect with fellow runners before or after your race.
The AR Cheer Zone is where energy builds, friendships form, and the Frauenlauf spirit comes to life whether you’re warming up, cooling down, or cheering from the sidelines.
Spotlight on Supernova: Comfort That Moves Everyone
At the heart of the adidas presence is the Supernova franchise, built around delivering comfort and support for everyday runners. This year, the spotlight extends further with the introduction of the Supernova Rise 3 Adaptive, a running shoe that represents a new chapter in inclusive performance running.
Developed in collaboration with adaptive athletes and individuals with disabilities, the Supernova Rise 3 Adaptive reflects adidas’ commitment to making sport more accessible. Inspired by athlete Chris Nikic and shaped through extensive testing with diverse communities, the shoe introduces thoughtful design features that support ease of use, comfort, and confidence on the run.
Key innovations include:
- Dreamstrike+ foam for enhanced softness and cushioning
- Easy step-in heel and adaptive entry features for greater accessibility
- Low-pressure lacing system to reduce irritation
- Wider fit and tactile elements to support a range of needs
The result is a running shoe designed to open doors ensuring more athletes can experience the joy of movement, whether it’s their first race or their next milestone.
Where the adidas Frauenlauf Community Comes Together
The VITAMIN WELL Frauenlauf Berlin is a celebration of movement, connection, and shared energy. With adidas at the heart of the experience, the race day becomes a moment to come together and embrace the power of running in an inclusive and uplifting environment.
Whether you’re picking up your bib, getting race-day ready at the Cheer Zone, or discovering the latest in adidas’ running shoe innovations, you’re guaranteed an unforgettable day. So, lace up, show up, and soak in the atmosphere - this is race day in Berlin, the adidas way.
