Race, Connect, Celebrate: adidas at the BMW BERLIN-MARATHON
Every September, the BMW BERLIN-MARATHON brings together tens of thousands of runners from around the world to take on one of the most iconic marathon courses on the planet. Known for its fast course, electric atmosphere and unforgettable finish at the Brandenburg Gate, Berlin has become a global stage for personal bests, breakthrough performances and record-breaking moments.
This year, adidas is bringing that energy beyond the course with the adidas Home of Fast at KantGaragen, creating a space where runners, communities, athletes and fans can come together throughout race weekend.
Experience the adidas Home of Fast
Open to the public on Friday, the adidas Home of Fast will serve as a central meeting point during Marathon weekend. Visitors will have the opportunity to immerse themselves in running culture, discover the latest adidas innovations and connect with fellow runners from around the world.
Across the weekend, visitors can expect:
- Product showcases featuring the latest adidas running innovations
- Athlete and community-led panel discussions
- Customisation experiences and exclusive giveaways
- Tea ceremonies
- Community gatherings and race-week celebrations
- A pre-race shakeout run bringing runners together ahead of marathon day
Whether you're chasing a personal best or simply soaking up the atmosphere, the adidas Home of Fast offers a unique way to experience BMW BERLIN-MARATHON weekend beyond the race itself.
Spotlight on the Adizero Boston 13
For many runners, marathon success is built long before race day, and that's where the Adizero Boston 13 running shoes come in.
Designed for fast workouts, tempo runs and marathon preparation, the Adizero Boston 13 is the pinnacle training shoe within the Adizero franchise and is built for runners chasing their next personal best.
Building on the legacy of a silhouette that first launched in 1980, the latest edition combines adidas' newest performance technologies with updates inspired by athlete and runner feedback. Whether you're logging weekly long runs or sharpening up for race day, the Boston 13 is designed to help runners train with confidence and consistency.
Key features include:
- 13.8% more Lightstrike Pro foam than its predecessor, creating a softer and more comfortable underfoot feel.
- ENERGYRODS 2.0 technology, designed to support fast-paced training sessions.
- An enhanced upper construction, featuring a padded tongue and collar for improved comfort.
- A LIGHTTRAXION outsole, engineered to reduce weight while maintaining grip by placing traction where runners need it most.
Visitors to the adidas Home of Fast will have the chance to discover the Adizero Boston 13 alongside other running shoes from the wider Adizero range, helping runners find the best running gear for every stage of the marathon journey, from training block to race day.
Beyond the Marathon
BMW BERLIN-MARATHON weekend offers far more than the race itself. Across the city, runners caN meet fellow participants and visit the official MARATHON EXPO by BRITA at Tempelhof Airport, which takes place from 24-26 September 2026 and is free to enter for visitors.
From the excitement of race-number collection to the anticipation of standing on the start line and the celebrations that follow, BMW BERLIN-MARATHON weekend showcases everything that makes the global running community so special.
Ready for Berlin?
Whether you're running 42.195km through the streets of the German capital or cheering from the sidelines,BMW BERLIN-MARATHON weekend is a celebration of performance, community and running culture.
Visit the adidas Home of Fast at KantGaragen to discover the latest adidas running innovations, connect with fellow runners and experience Marathon weekend beyond the course.
