Beyond bib numbers: Why visiting the EXPO of the GENERALI BERLIN HALF MARATHON is worth it

Where anticipation grows: the EXPO as the heart of the GENERALI BERLIN HALF MARATHON

Anyone entering the EXPO immediately senses that it is about much more than simply collecting a race bib. Between exhibition stands, product innovations, and personal conversations, a space emerges that revolves around movement, motivation, and the shared joy of sport. For many, visiting the EXPO is an important part of their mental preparation for race day. The atmosphere helps people get into the right mindset, clarify last-minute questions, or simply enjoy the feeling of being part of a major event—whether as runners, skaters, handbikers, or wheelchair athletes.

Especially for first-time visitors, a few questions quickly arise: What exactly can I discover here? Is it worth spending more time? And which highlights should I definitely not miss? To answer these and other questions, we spoke with Event Manager Katharina Holle, who provides insights into what makes the EXPO special and explains why it is definitely worth a visit.

What does visiting the EXPO offer from the perspective of participants and visitors?

Event Manager Katharina Holle explains: “For participants, the EXPO is of course initially a must—you collect your race bib here. Without a bib, there’s no start. But the EXPO is much more than just an organizational stop. This is where the excitement begins, where you experience the real half marathon atmosphere for the first time. You meet other runners, maybe run into friends who are also participating, and mentally prepare for the big day. At the same time, you can check whether you’re still missing anything for the race—from the right equipment to small essentials. Many people also use the opportunity to learn about new sports trends or innovative products. And if you like, you can already start filling your carbohydrate stores in the catering area.”

She adds that even visitors can easily get caught up in the atmosphere and energy. Anyone who knows a participant can use the EXPO to show their support and share the excitement together. In addition, visitors gain insights into new developments in running, recovery, and wellness, as well as many related topics. And quite practically: “In the end, you can eat breakfast, lunch, or dinner there—and you don’t even have to cook at home,” the event manager says with a smile.

Which running trends are particularly visible?

Walking through the halls, one thing becomes clear: the running world is evolving rapidly. Innovations are especially noticeable in the footwear segment. Models with carbon plates and enhanced cushioning currently dominate many stands. Different technologies and constructions demonstrate how much the market has advanced.

Textiles are also seeing experimentation: new materials, optimized fits, and functional designs are everywhere. In addition, there are nutritional supplements, protein products, and numerous offerings related to recovery—from massage tools to specialized recovery solutions.

Katharina Holle emphasizes:
 “You can clearly see that it’s not just about the run itself, but also about what matters before and after if you want to approach training in a professional way.”

Can I test things at the EXPO that I normally only see online?

One highlight is the official Adidas collection of the GENERALI BERLIN HALF MARATHON. It celebrates its premiere at the EXPO and is not available in any store beforehand. Anyone who wants to see, touch, or try on the collection can do so exclusively here. After the EXPO, it will become available online—but the EXPO is where it is presented to the public for the first time.

But the event collection is not the only attraction. Numerous exhibitors offer the opportunity to compare different running shoes, examine materials, and receive expert advice. Which cushioning fits my running style? Which model is suitable for my target time? In direct conversations, participants often receive answers that no online shop can provide.

Service is also a major focus in the skating area. Anyone unsure whether their wheels are still performing optimally can have them checked on site. Worn or defective wheels do not necessarily mean buying new skates—individual components can be tested, adjusted, or replaced. This not only saves money but also extends the lifespan of the equipment.

The offering is complemented by accessories such as hydration backpacks and other gear that can be tested directly. Does everything fit properly? Is the system practical for longer distances? In this way, the EXPO creates a space that pure online shopping cannot replace: direct interaction.

Are there offers or discounts you cannot get elsewhere?

Anyone walking attentively through the EXPO halls may indeed come across special promotions—though not everywhere and not at every stand.

“There are always occasional trade-fair prices or giveaways,” Holle explains. Some exhibitors deliberately use the EXPO to offer products at discounted prices or present exclusive promotions. Sometimes it’s very straightforward: today’s trade-fair price. In other cases, visitors can take part in prize draws—for example with the chance to win a starting place for a future event.

Those who actively look for them may find attractive offers. Those who expect special prices everywhere might not see them at every stand. So it’s worth exploring the halls with an open mind—and taking a closer look here and there.

Can I ask questions at the booths without prior knowledge, or is everything just for professionals?

The short answer: absolutely, yes.

“It’s very, very important to ask lots of questions—no matter whether you already have knowledge or not,” says Holle. The EXPO deliberately sees itself as an open space for everyone—not only for experienced runners but also for people who are just starting out in running or are simply curious.

No one needs to know technical terms or present a training plan. Visitors without prior knowledge are just as welcome. Numerous volunteers are available to help—whether with organizational questions about the GENERALI BERLIN HALF MARATHON or with first orientation in the running world.

In addition, the organizer SCC EVENTS offers visitors the opportunity at its stand to learn about training programs, upcoming events, and everything related to running. The EXPO is therefore not only a presentation platform but also a point of entry for learning and exchange.

How much time should I plan for a visit?

For participants:

• Race bib collection: approx. 30–45 minutes
• Visiting stands and testing products: about 1 hour
• Catering area (depending on crowd levels): approx. 30–45 minutes

Anyone who wants to enjoy everything at a relaxed pace should plan about two to three hours in total.

For visitors:
One to two hours is ideal to explore the EXPO comfortably.

To facilitate race-pack collection, the opening hours of the HALF MARATHON EXPO have been extended on Friday (9:00–20:00). On Saturday, the EXPO is open from 9:00–19:00. Anyone who books an individual slot for collecting their race materials through their user account by March 23, 2026, can reduce waiting times.

Conclusion about the GENERALI BERLIN HALF MARATHON EXPO

The EXPO of the GENERALI BERLIN HALF MARATHON is far more than an organizational obligation—it is a meeting point, a source of inspiration, and an emotional starting point at the same time. For many people, the half marathon experience begins exactly here: with the first step into the exhibition hall and the feeling of “Now it’s getting real.” And that is precisely what makes it so special.