Plogging Run at the GENERALI BERLIN HALF MARATHON
After an eventful weekend, things got active once again on Tuesday evening: during the plogging run, finishers and employees of SCC EVENTS, the organizer of the GENERALI BERLIN HALF MARATHON, came together to collect litter left behind in the event area.
Equipped with gloves, garbage bags, and litter pickers, the group moved through the Tiergarten and along Straße des 17. Juni. They removed waste that remained after the race weekend and the professional cleanup carried out by our waste management partner Alba.
Measures for responsible resource use
The plogging run built on initiatives already implemented before and during the event: Since 2023, the Berliner Stadtmission has been collecting used running shoes at the Expo for homeless people in Berlin. This year, a total of 1,173 pairs were donated. On race day, 60 volunteers from the Stadtmission also collected discarded clothing near the starting blocks—amounting to around 60 cubic meters in total. In addition, used drinking cups and thermal blankets were gathered by our volunteers and sent for recycling. Participants were also encouraged to contribute —whether by using their own hydration systems, returning thermal blankets, or disposing of cups in the designated bins at refreshment stations.
Setting an important example together
Initiator Michael Fuchs, sustainability expert at SCC EVENTS, describes the plogging run as follows: “Despite poor weather conditions, a small, dedicated group collected several bags of waste in the Tiergarten and along Straße des 17. Juni. We were frequently approached, and that was exactly the goal: to raise awareness and visibility for responsible waste behavior—both at events and in everyday interaction with nature.”
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Our sponsors
GENERALI
Generali Germany has been our partner since 2018. The insurance group is part of the international Generali Group and thus also part of a company that is over 190 years old, its history and its heritage. In 2017, the company launched a new sponsorship strategy - “Generali moves Germany”.
The initiative aims to motivate people to lead active health and environmentally conscious lives. Taking part, not watching, is crucial here. In recent years, Generali has thus become one of the largest and most important sponsors in German running. Running promotes physical and mental health and thus has a preventive effect against numerous common diseases. Moreover, hardly any other sport can be practiced in such a resource-saving and environmentally friendly way. Together with the event organizers, Generali develops programs that make major events demonstrably sustainable: in the areas of environmental and climate protection and social commitment.
About 9 million customers are insured with the companies of Generali Germany, which include the brands Generali, CosmosDirekt and Dialog in the life, health and property/casualty segments. Generali's objective is to be a lifetime partner for its customers, offering innovative, individual solutions and services thanks to an excellent sales network in exclusive and direct sales as well as in the broker channel. Generali Germany is part of the "Germany, Austria and Switzerland" (DACH) business unit, which was newly created in 2022.
adidas
Everything at adidas reflects the spirit of our founder, Adi Dassler. Improving the athlete’s performance was his goal; today, his legacy continues with the consumer at the heart of everything the adidas brand does.
The number of runners in Germany is constantly increasing. No matter where they come from, they all have the same goal: Improve. Better runners, better athletes and in the end a better version of themselves.
adidas Running has something for everyone – we want help each person achieve their individual goals. What counts is personal development, which goes far beyond the personal best.
Bett1.de
bett1.de is a Berlin-based company that offers high-quality mattresses online at fair prices.
Fairness, passion, and motivation are the core principles of bett1. That's why bett1 is also committed to excellence and fair competition in sports - as a sponsoring partner of regional clubs and as a host of national and international events. Bett1 promotes sports and team spirit.
ERDINGER Alkoholfrei
ERDINGER Alkoholfrei refreshes all finishers behind the finish line. ERDINGER Alkoholfrei is the ideal beverage after sports: isotonic, rich in vitamins, and low in calories. And ERDINGER Alkoholfrei has only 125 kcl per 0.5-liter bottle! Because a varied and balanced diet and a healthy lifestyle are important!
YoPRO
YoPRO is Danone’s high‑protein brand that supports consumers in achieving their individual fitness and exercise goals. With a diverse range of protein-rich dairy products free from added sugar, containing little to no fat, and offering 15 to 23 grams of protein per serving, YoPRO provides the ideal solution for an active and healthy lifestyle. Enriched with magnesium and vitamin B9, YoPRO helps support the body in building muscle and reducing fatigue.*
* Proteins contribute to the maintenance and growth of muscle mass. Magnesium contributes to normal muscle function. Vitamin B9 (folate) helps reduce tiredness and fatigue.
Garmin
Garmin is a leading active tech company. The company develops innovative products for people who lead active lifestyles – ranging from smartwatches and dive and cycling computers to cockpits for private aircraft and radar systems for yachts. Founded in 1989 in Olathe, Kansas, by friends and engineers Gary Burrell and Dr. Min Kao, Garmin today stands for a broad and highly differentiated product portfolio across the Outdoor, Fitness, Aviation, Automotive OEM and Marine segments.
Höffner
Keep on running – with Höffner
The right amount of regeneration is as important as your training. Discover our large selection of comfortable beds and sofas. And for your running clothes and shoes you can also get practical cabinets from us. Just take a look!
More than furniture
Möbel Höffner is your full-service dealer for furniture and kitchens in Germany. We combine our artisan roots with modern retailing in 24 spacious furniture centers in Germany and, of course, online.
MAURTEN
Developed for endurance athletes, Maurten fuels the fastest to world records and gold medals. With a sports fuel range including Gels and Drink Mixes made from patented Hydrogel Technology and Solid energy bars, athletes can easily consume the carbohydrates needed to sustain performance in training and racing.
Hydrogel Technology encapsulates the carbohydrates — the currency of fueling — in a hydrogel and carries them through the stomach to be absorbed — making fueling for sports easier. Maurten is the official Hydrogel Sports Fuel Partner of the GENERALI BERLIN HALF MARATHON — fueling runners on race day with Gel 100 and Drink Mix 160 on-course.
Titanic Hotels
TITANIC Hotels Group is an established and reputable hotel chain based in Istanbul, operating luxury hotels in various cities in Turkey and Germany, founded in 1997. The Group is known for special quality of service, its unique accommodations often with historic architecture, its attention to detail and its first-class culinary offerings. The company is committed to sustainability and environmental protection and is involved in social projects. The group has received numerous awards in recent years.
Peloton
Peloton is a global fitness company with a dedicated community of millions of members. Through world-class workouts with professional instructors - live and on demand - Peloton empowers its members to achieve their fitness goals, no matter where they are on their fitness journey. The combination of engaging classes, innovative technology, high-quality training equipment and the versatile Peloton App allows for a tailored workout - with or without equipment.











